O2 "O" Monster Campaign

  • Customer: O2
  • Media Agency: MindShare
  • Agency: Kinetic / Magic Poster
  • Creative Agency: VCCP Berlin
  • Content: Customised game "O2 Monster-Kick"
  • Application: Promotion in 5 German top-cinemas


An interactive floor projection was placed in 5 German top-cinemas as a special attraction for the campaign "O2 Monster" over the period of one week.

The campaign was implemented with mobile imFUN Stand Alone units, which fit perfectly for promotions in public areas. The systems were deployed in Hamburg (CinemaxX), Düsseldorf (Ufa-Palast), Cologne (Cinedom), Berlin (CinemaxX Potsdamer Platz) and Munich (Kinopolis Mathäser).

A specially designed was implemented for the campaign, integrating the different monsters which formed the main part of the campaign. In the game, named "O2 Monster Kick", a SIM-card was used as a means of shooting different monsters. As the levels progressed, mobile phones were used as barriers to make the game more difficult.

The guests as well as the operators of the cinema were responding in a very positive way - as clearly visible in the video.