South African Airlines
- Customer: South African Tourism
- Agency: Kleber PR Network
- Content: Magnetic in mosaic style
- Application: Advertising Solution at Munich Airport
In cooperation with the agency Kleber PR Network an interactive advertising solution was realised for South African Tourism at Munich Airport.
The imFUN Compact system is placed in a strongly frequented area of the airport. The solution shows a magnetic effect consisting of small pictures with impressions of South Africa. By walking over the surface the pictures move away and a special offer from South African Tourism appears.
Through the centrally placed projection and the strong, atmospheric pictures, South African Tourism is able achieve high attention for a very specific target audience.