RWE

• Customer: RWE
• Agencies: LK-AG, Complexx
• Content: Catch it
• Application: Trade Fair in Abu Dhabi

The energy company RWE entrusts the LK-AG with international trade fair appearances and from now on also uses the interactive floor projection iFUN. For a trade fair in Abu Dhabi a reaction game has been deployed in collaboration with the agency Complexx.

A tanker, which has to be filled with gas, takes the centre stage. In order to do so, as many gas containers as possible must be touched, but hazard symbols appear occasionally, reducing the gas already collected.
Realised on two conjoined, large scale projections, the interactive implementation was one of the highlights of the company’s nicely designed stand.