Wincor World

  • Customer: Wincor Nixdorf
  • Agencies: Unity, LK-AG
  • Content: Individual effect based on Fish & Water
  • Application: Oval interactive floor projection at Wincor World



Together with Unity agency and our partner LK-AG we developed an interactive projection in oval shape for Wincor Nixdorf. The projection was displayed at the Wincor World 2010, a trade fair spanning 7.000 sqm and attracting around 7000 visitors from over 90 countries.

Based on our Fish & Water Effect a customised solution for this special projection was developed. Our effect was enhanced with an additional infotainment solution and now provided 2 different interactions: a pile of logos covered the projection surface, displayed to appear underwater.
Touching the logos would produce ripples on the interactive water surface and cause the logos to scatter, revealing 5 red stones, each of them ready for more interaction by the user.
The stones were marked with different teasers (i.e. Architecture and Design) and tapping them would make them expand and show more information on the specific topic.

Besides the sheer size of the projection (approximately 12 sqm large), additional attention was drawn by using a bright 15.000 ANSI projector to illuminate the floor. The projector was concealed by an elegant oval installation, while the whole trade booth seemed to point towards the projection in its middle.