- Customer: Vodafone
- Agency: Virtual Nights
- Contents: Magnetic
- Application: Various Clubs and Pubs
Vodafones new advertising campaign was aimed at young and hip people, leading them to promote their newest cellphone, the NOKIA 5800 XpressMusic, in various clubs and pubs, choosing imFUN to represent their modern system.
A picture of the user interface was projected on the floor, complete with various icons and menus. Interaction was possible by touching them and thus moving them around.
As the pictures show in vivid colours - the promotion was a success, not just for Vodafone, but also for imFUN and its entertaining approach towards advertisement.