• Customer: Roche
  • Agencies: LK-AG, Lookup
  • Content: Fish & Water
  • Application: Trade Fair


In collaboration with the agency Lookup and the LK-AG an interactive underwater animation with many specials has been developed for the client Roche: a school of various fish, which has been designed and animated especially for the client, swims in the centre of the projection. When visitors approach, the fish escape, giving way to the image of a treasure, which contains the logo of a new drug.

By means of animated water plants, wave effect and a naturally behaving school of fish, the underwater scene was staged as realistically as possible.