ORF Enterprise - CCA Gala

• Customer: ORF Enterprise
• Content: 2x customised Appear effect
• Application: ORF Enterprise - CCA Gala
• Date: 03/2010

This years slogan of the annual CCA Gala was "Defeat Your Fears with ORF Enterprise". The event, one of the most important ones for Austria's advertisment and communication branch, is sponsored by Austria's largest broadcasting company: ORF. Approximately 1.000 guests attend the gala, visiting the bestowal of 23 golden and 35 silver "Veneres".

Located at the entrance hall, 2 large projections (3,2 x 2,4 m) depicted a deep gorge, with no possibilities to get over it safely. As soon as the visitors could defeat their fears and step into the void, a bridge would appear under their feet, expanding further as the person crossed the gorge.
On the other side, an interactive ORF Enterprise logo would be displayed, together with the slogan. Those could be interacted with aswell and would scatter when touched.

Located in the entrance hall, with no way to enter or exit the event, the projections definately were a crowdpuller. Not only the size, but also the interesting implementation of the slogan "Defeat Your Fears with ORF Enterprise" proved to enthrall people walking over it.