Interactive red Carpet for ORF Enterprise

  • Customer: ORF Enterpise
  • Agency: Lowe GGK
  • Content: 3 x Magnetic with customised adaption
  • Application: Event
  • Date: 05/2008

 

imEFFECT served as a 3 x 7m interactive red carpet at a major advertisement industry events: the tagline of the campagn, designed by Lowe GGK,  “Was wäre Werbung ohne O und R und F” what translates to “What would advertisment be without O and R and F” (ORF is the public austrian television and radio station) was creatively realised on imEFFECT.

The first effect consited of the names of the participating agencies, spelled without and O‘s, R‘s and F‘s, while those letters were just floating wildly over the canvas.

In the second effect, the names were now spelled correctly and touching them made them float over the canvas, in the direction they were „kicked“ to.

The last effect presented the climax of the campain: it described the meaning of it and showed an interactive ORF logo.