Digital signage, the combination of various display media such as screens and projections for displaying advertisements and current information, is becoming increasingly significant.
Information and advertisements are targeted at audiences at many locations such as airports, shopping centres, pharmacies, shops, etc.

Interactive Media Solutions goes one step further than existing solutions by integrating two key elements:

• interactivity, i.e. a feedback channel for establishing two-way communication
• content which intelligently combines entertainment with information and advertising. 

 
Interactivity - professionally implemented - surprises, entertains, opens up new possibilities with considerable customer benefits and allows targeted information to reach its audience. Two-way communication with the customer creates entirely new marketing and promotional opportunities.

Entertainment applications in combination with advertising and information stimulate positive emotions and the conscious perception of content. The feeling of a fair exchange is created; users are entertained and informed free of charge and in return they accept promotional content, since they consciously and actively decide to use it.

imSIGNAGE technology is the perfect link between the products of Interactive Media Solutions and provides the ideal platform for various interactive network scenarios.

In the context of an imSIGNAGE network comprising 16 iFUN stations at Multiplex cinemas and shopping centres, a study by the Gallup/Karmasin Institute confirms that 89 % of users have a positive response to advertising with iFUN.
Advertising is more readily accepted and therefore leaves a longer lasting impression with its audience. Impact values of up to 54% have been achieved.

Detailed infos on the conducted study can be found here.