Video Wall Installation VW up!
- Customer: Volkswagen AG
- Agency: Grabarz & Partner
- Partner: DEKOM Mietcenter
- Video Wall Installation
- Use Case: Flughafen Frankfurt
- Date: 09/2011
During the launch of the new VW up! at IAA Frankfurt 2011, an attention-grabbing interactive installation was realised to promote the new car. On a 6 x 3m large video wall comprising of 25 FullHD screens, the VW up! was shown in life-size.
Next to the video wall, a USB port was integrated, allowing visitors to download information about the new product to their USB sticks. The Wow-Effect occurred exactly when the download was finished: The car was visually and acoustically transferred into the USB stick.
Hard to imagine? The video on Youtube shows how the installation worked and how the people reacted to it!
Airport Media Award
The advertising campaign at Frankfurt Airport received the Airport Media Award for September 2011.
The video wall installation was specially mentioned by the juror, Dr. Jens Gutsche.