Study of Gallup/Karmasin institute of pecularity of iFUN

Between the 20. and 29. of october a comprehensive study called "percularity and acceptance of iFUN" has been made by the Austrian Gallup Institute Karmasin.

Thereby 350 guests in 4 different cinemas were interviewed in the age between 10 and 39 years personally.

The placed ad's for the impact test were only displayed at the days of the interviews at this location. The guests had no possibilty to watch the ad's somerwhere before. Furthermore people were interviewed after the movie, to get more significant statements.

The age distribution was based on the movie target group. The interviews took place every day in the week, whereas 200 people were interviewed between monday and thursday and the other 150 between friday and sunday.