63% Perception

57% of the movie audience want to spend 9,9 minutes of their next cinema visit with the interactive plattform. 70% of the interviewees want to play with iFUN at their next visit. The average gaming time is not dependign on the age. The 25-29 year old persons want to play average 10,58 minutes with iFUN. The 35-39 year old persons still 7,09 minutes.

63% of all movie audience have percieved iFUN. Even in very big cinemas like the UCI-Millenium City the perception was at 69%. The average guest comes into the cinema 16,4 minutes before the movie. 78% play with iFUN before the movie, 22% after it.