iFUN makes a positive experience

The majority of the movie audience combines iFUN with a positive scoring. The interaction with hands and feet and the different game concepts are understandable for the audience. iFUN is seen as an alternation to waiting times in the cinemas.

68% of the audience would prefer a cinema with iFUN. 66% of this group rate the advertising in the games as good or even very good. In spite of the high amount of the running ad's, 84% of the interviewees want to play iFUN again. This means that the advertising in the games is recognised as entertainment.

Furthermore the audience who have played with iFUN (57%) described it as entertaining, contemporary, inovative and comprehendible.

89% of all interviewees estimated the display quality as "clear" and "definte".