Impact values up to 42%

In the direct comparison with television, radio, cinema advertising and magazine advertises, the excellent impact is reflected in the value of 11,3%. This shows that iFUN is located above the average 5,3%. The impact lies on the same level with TV and cinema advertising.

Several campaigns reached a value of 18% spontaneus, 42% recall and 27% impact.

The courtesy of iFUN was estimated very well by different age classes. Persons under 25 years rated the campaigns with 1,8 (austrian school grade). Persons between 25 and 39 years rated it 2,3. 

The consumer acceptance of the persons under 25 years lies at 2,3. In the group of the people between 25 and 39 it lies at 3,1.